Erin Fetherston is the designer behind the three-year old namesake label, Erin Fetherston. A Bay Area native, Erin moved to France to pursue her love of fashion after graduating from UC Berkeley with a Bachelor of Arts in 2002. In Paris, Erin studied fashion at the Parson's School of Design. Upon completion, she promptly went to work on the creation of her own collection which she debuted during the haute couture shows in Paris in January, 2005. Soon thereafter, Erin shifted her collection into ready-to-wear, accenting the transition with projects like 'Wendybird', a film she conceived with Ellen Von Unwerth that stars Kirsten Dunst wearing her Fall/Winter 2005-2006 collection, and 'Urban Flowers', a photography exhibition shot by Von Unwerth featuring girls like Zooey Deschanel and Karen Elson in Fetherston's Spring 2006 collection.

Erin has recently relocated her business from Paris to New York, where she has been showing in the Bryant Park tents for the past three seasons. Erin's clothing has been seen on the likes of Zooey Deschanel, Anne Hathaway, Winona Ryder, Cameron Diaz, and Kirsten Dunst. The collection has received honors from the UPS Delivers Fashion's Future initiative and the Ecco Domani Fashion Foundation. Erin is honored to have been considered as a finalist for the Vogue/CFDA Fashion Fund this year and she's been very fortunate to have such a well-received collection for Target's GO International line which launched in November 2007.

Mudhoney Hair Salon has been in business in Manhattan for over 15 years in three downtown locations. They have a salon in the chic Soho district located on Sullivan Street between Prince Street and Houston Streets, the fashionable Noho district located on Bond Street between Broadway and Lafayette Streets and in the newest salon in the ultra hip Nolita district located on Kenmare Street between Lafayette and Mulberry Streets.

They specialize in short hair, long hair, hi-lites, hair color (regular, subdued and vivid colors), extensions, thermal relaxers, up-do's and blow-outs. Their hairdressers know what they are doing and will not give you what you cannot have. Their clients come from all over the country. You may run into celebrities (rock and roll stars, movie stars) you could never see outside of a magazine or movies. Their services are frequently seen in print ads for magazines and in videos.

A chance meeting with a Givenchy campaign model and her agent launched Mac Folkes into an unsuspected career in fashion. Armed with passion and his knowledge of fashion photography, Mac accepted a position at a small boutique agency, Company Models. His experience there eventually landed him a prize position in the New Faces division at the world famous Elite Model Management. There he honed his eye for spotting beauty while developing promising fresh talent for the ever hungry fashion industry.

Since departing Elite, Mac has taken his skills and become one of New York's preeminent runway/model coaches working with many of New York's premiere agencies: Ford, Elite, Women and Supreme to name a select few. Among numerous successes over the years, Mac has trained such current fashion darlings as Coco Rocha, Chanel Iman, Iselin Stiero, and Victoria's Secret Angel Selita Ebanks. His TV credits include Ford Supermodel of the World, Elite Look of the Year and Holland's Next Top Model.

Having recently returned and graduating from art school, Mac is applying his vast fashion knowledge to his latest venture: ACIDHAUS - a multidisciplinary design firm that specializes in concepts/branding/and brand imaging. He continues to coach models and was most recently in Seoul, Korea working on the inaugural edition of Ford Supermodel of the World - Korea.

Born in St. Thomas, Paul was always inspired by color and as a child he would illustrate and sketch with colored chalk to blend and shape the colors on the faces of the Estee Lauder ads. He moved to New York at the age of 10 and after high school attended the Fashion Institute of Technology. Armed with the desire to make it in the business, he decided to transfer his childhood colored chalk blends to foundation, eye shadow, blush and lipstick. His career really began when he teamed up with Gail Hadani, after calling her from her ad in Lebook. Having the support of a great photographer and friend he honed his skill and she helped push his talents farther. Since teaming up with her he has applied his talents to celebrities of all races and ethnicities, including Vanessa Williams, Rosario Dawson, Mena Suvari, Daisy Fuentes, Phylicia Rashad and Tina Fey.

In 2005, he became the Global Makeup Artist for Clinique, making the world more beautiful one face at a time. This position has helped to keep him inspired and excited as he gets the opportunity to apply his talents to women of different cultures around the globe. Through this experience, he's learned to appreciate that every woman and every culture has a different view on the meaning of beauty. Now working with the MAC pro, one of the most prestigious jobs a make up artist can attain, he can't wait to give new meaning to the phrase "PAINTING FACE"!

Lisa Duckworth joined the SW2 team in 2006, bringing with her 18 years of experience in the beauty industry. Her first big break was in 1989 when Lisa booked the new face for L'Oreal. After this success, she continued to book for L'Oreal for another seven years. She then went on to Grey Worldwide, where she ran the beauty casitnng division with a list of clients that include CoverGirl, Clairol and Pantene.

She has also matched celebrities to a variety of brands including Avon, Liz Claiborne, and Harry Winston. Her stealth skills like in scouting and negotiating talent agreements.

A native Angelino, Song Chong has made NYC her home since 1998. After obtaining her BA in both Architecture History and American Literature, Song turned her interest in the arts into a MA in Art History and Philosophy and is currently a Doctoral Candidate in Visual Culture at NYU.

While working on her degrees, Song worked at MAO and was the co president of her own successful production and casting company.

She has spent the last 8 years producing campaigns for such notable clients as L'Oréal, Nike, Anthropolgie, Lancôme, Maybelline, Saks Fifth Avenue, Louis Vuitton and Pierre Hardy. She currently is the Director of Education for Magnum Photos.